Brand
building
Jump to brand work:MillerKnoll is a collective of dynamic brands that comes together to design the world we live in.
Operating at the intersection of brand strategy, data/customer insights, and physical spaces, I develop print, digital, and in-store collateral that strengthens brand equity while supporting performance. From local to globally scaled rollouts, I focus on creating immersive campaigns or spaces that resonate culturally, are true to brand tenants, and connect meaningfully with each brands’ audience.
Herman Miller creates furniture and environments designed to support the way people live, work, and play. With a heritage built over more than a century, the brand is recognized for enduring design, trusted quality, and a commitment to making everyday spaces more comfortable and functional. Its collections bring together timeless style and practical performance, reflecting a long-standing belief that good design should improve daily life. Herman Miller continues to build on that legacy by creating pieces that are made to last and designed for how people use their spaces today.
Herman Miller
Design Within Reach
Design Within Reach brings authentic modern design into everyday life. Founded in 1998, they were the first to give the public (not just interior designers and architects) access to iconic and hard-to-get works by designers such as the Eameses, Le Corbusier, and Saarinen. Thus, making “design within reach”. DWR believes in pieces that move with people and are meant to be enjoyed over a lifetime, from home to home and generation to generation.
HAY
HAY is a Danish design brand founded in Copenhagen in 2002, known for furniture, lighting, and everyday objects that feel modern, playful, and refined. Its brand vision is to make good design accessible to a wide audience by combining strong aesthetics with practical, contemporary living. HAY also stands out for collaborating with leading and emerging designers, which gives the brand a distinctive mix of creativity, quality, and cultural relevance. Overall, the brand positions itself as a maker of thoughtful, affordable design that elevates ordinary spaces and everyday routines.
Knoll
Knoll is a legacy modern design brand with a strong architectural point of view that pairs Bauhaus-inspired clarity with contemporary relevance. Their vision reflects a balance of innovation, quality, and human-centered design, across both workplace and residential environments. Knoll represents thoughtful design with staying power, where heritage and contemporary needs come together in a meaningful way.
Herman Miller Gaming
Herman Miller Gaming is built for players who treat gaming as a performance discipline, not just a hobby. The brand stands for comfort, precision, and obsessive attention to detail, bringing the same ergonomic expertise and product rigor that Herman Miller is known for into a more focused gaming context. Its products are designed around posture, support, and long-session durability, with technology and materials tuned to help players stay comfortable, responsive, and locked in. For esports and serious play, Herman Miller Gaming positions itself as precision gear for people who want their setup to support peak performance without sacrificing design quality.
Muuto
Muuto is a Danish design brand rooted in the Scandinavian tradition of simplicity, functionality, and craftsmanship, with a modern point of view that feels fresh and approachable. Its name comes from the Finnish word for “new perspective,” which reflects the brand’s focus on reinterpreting familiar forms through thoughtful materials, clean lines, and bold but understated design. Muuto works with leading contemporary designers to create furniture, lighting, and accessories that feel timeless, honest, and easy to live with. Overall, the brand stands for modern Scandinavian design that brings warmth, clarity, and a sense of comfort to everyday spaces.
I designed the hardcover book and slipcase for the special September 2012 Issue, commemorating Vogue's 120th anniversary. The edition featured original artwork that I personally retouched from a historical scan — a nod to the magazine's storied origins, when Arthur Baldwin Turnure first launched Vogue as a weekly society-fashion newspaper in New York on December 17, 1892.
Vogue
Contributed to the planning and production of New Exposure, a prestigious photography contest presented in partnership with Bottega Veneta, RED Camera, and Vogue. The competition was judged by an esteemed panel of industry luminaries, including Ivan Shaw, Photography Director at Vogue; Tomas Maier, Creative Director of Bottega Veneta; Jarred Land, photographer, producer, and President of Red Digital Cinema Camera Company; artists Ross Bleckner and Jack Pierson; acclaimed photographer Stewart Shining; visionary creative director Doug Lloyd; and Carol Squiers, curator at ICP.
Winner An Le received a prize package including $10,000, a yearlong mentorship with Management Artists, a RED EPIC-X camera, and the opportunity to shoot an exclusive project for Bottega Veneta.
other work @Vogue
