Gucci: a state of play

Dedicated year-long program profiling two bands; “wet” and “First Aid Kit”.
featured both ss and FW collections.

Wet – Talent
first aid kit – Talent
Michael Schwartz – Photographer
Jade Frampton – Fashion Editor
Jessica Tsouplakis — Art Director

Digital features
Bazaar Articles
Designer landing page with shoppable collections
Interviews
Homepage features
Marketing emails
Paid and organic social